There is nothing better than a real experience to get the chemistry going between a brand, people and the organisation.
Experience the power of a motivational campaign. Set up a dialogue with your target audience before, during and after the event.
Create real interaction on your exhibition stand and deploy the latest technology.
Feel the vibe of hybrid events - the world where online en offline meet.
Tickle the audience with an incentive and reward loyalty.
Bettonville, it’s all about experience
Always a creative, realistic concept that fits the mission and vision of your organisation like a glove
Bettonville is creative and innovative and will always present you with a proposal that is in line with your organisation’s character and culture. It is the result of careful listening, observation and empathy - but most of all because it has your goals in mind. Because we want the best ROI for you.
Smell
Hear
See
Feel
Taste
Experience
How can you best learn about a product
or brand?
Almost 90% chooses: ‘an event’.
Products and services more and more often are presented as an experience. Because in this fast moving, digital world the only way to get attention is by making people curious. By building a relationship, by being authentic, by giving a genuine experience.
Events where can meet live or online are the catalyst in realizing your objectives: more attention, loyalty, credibility, knowledge or sales.
A recent large survey contained the question: “How can you best learn about a product or brand?” Of the marketers and managers almost 90% chose 'an event’.
Why Bettonville?
Bettonville differentiates itself by an energetic, personal approach and a mix of creativity, technical knowledge and business insight. Listening very well, getting quickly to the essence of the question and presenting a creative concept that is guaranteed to work.
In the past 25 years Ellen Bettonville has been responsible for over 1.500 (international) events. She is one of the founders of IDEA, the Dutch Event Association, and has been judging several cases on creativity and professionalism. She has invested heavily in the continuous professional and creative growth of the ‘live communication’ industry.
Are you looking for an expert in experience and (hybrid) events, just like ABB, Heineken, Cisco Systems and KPN before you?
Call, mail or Skype me for a personal introduction or brainstorm session. Our first meeting is ‘on the house’.
Cases
SCA CARE OF DREAMS
After a busy and tough time it was time for relaxation, the opening of the restyled office in Zeist, the Volvo Ocean Race and time for each other. Bettonville created a communication campaign with as cream on the cake the opening of the new office - all in the theme of ‘Care of Dreams’. An investment in all kind of learning opportunities for the SCA employees, revolving around fun, personal choices, dreams, inspiration and sharing. The primary goals SCA were subject of workshops and the radio program SCAdream.FM. All over the world relations of SCA, colleagues and participants in the Volvo Ocean Race were asked to send in their dreams (via YouTube). The SCA employees in Zeist delivered the input for the radio program (by filling out an online questionnaire) and famous Dutchmen and relations delivered the finishing touch.
SCAdream.FM aired from the renovated office in Zeist. The speech of the managing director, inspired by Martin Luther King and recorded on forehand on a green screen, could be viewed on screens in the whole building. In between the following workshops breaking news was broadcast on radio. Famous Dutch DJ Gerard Ekdom professionally mixed SCA tunes, radio jingles, musical requests and news items. Make up artists and hairdressers made sure everyone was looking tiptop on the photographs that were used in the dream book.
ESSELTE LIVE
In Cannes Esselte proudly presented its vision and strategy to a select group. Energetically the regional directors were looking for a fitting way to inspire and empower their customers and relations for a changing world.
In close cooperation with the Esselte team Bettonville developed a blueprint for a road show in several countries. ‘Esselte Live! The Future of Office’ were meetings for customers and relations in Utrecht, Brussels and other cities.
A well-underpinned story on the Esselte vision in a changing world, an in depth presentation and an information package about the latest product developments filled the first part of the afternoon. After a short break Esselte proudly presented its concepts ‘live’. During the showcase there was a lot of attention for the support of the resellers so they could service their customers optimal and ‘fit for the future’. After the road shows several sessions were organised to further spread the message of Esselte, its vision and concepts.
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What customers say about Bettonville
"Ellen is a great sparring partner and gladly shares her ideas and knowledge on ROI, online events, relation events, special events and incentives."
“She is a true professional with interesting, creative ideas. She uses her optimistic, energetic way of working to create the best results, for everyone involved!"
"Ellen has a ‘willing to learn’ mentality resulting in up to date knowledge of all the newest and best in her industry. For us she is all about thinking and doing, about quality, safety and a carefree organisation."
A selection of clients
@2014 Ellen Bettonville
